The Washington Redskins were one of the most recognizable franchises in the National Football League (NFL) for decades. However, their name became a subject of controversy due to its offensive connotations toward Native Americans.
This debate reached a tipping point in recent years, prompting the team to reconsider their identity in a broader cultural and social context. The question on many people’s minds was: what did the Redskins change their name to?
The process of rebranding was not just a simple name swap; it involved community engagement, legal considerations, and a shift toward a more inclusive and respectful team identity.
Understanding the full story behind this name change reveals much about the evolving landscape of sports, social awareness, and the power of collective voices. It also sheds light on how legacy brands can adapt and transform while honoring their history and fanbase.
The Historical Context of the Redskins Name
The name “Redskins” dates back to the team’s founding in 1932 and was used for nearly 90 years. The term has long been criticized for its racial insensitivity, particularly by Native American groups and advocates.
Understanding this history is crucial to grasp why the name change became inevitable.
Originally, the team was called the Boston Braves, but after relocating to Washington D.C., the franchise adopted the Redskins moniker. For decades, the name was used without widespread public opposition, but that changed as society became more aware of racial and cultural issues.
Critics argued that the name perpetuated harmful stereotypes and was a form of cultural appropriation. Over time, the conversation intensified, especially as other sports teams and institutions reconsidered their use of Native American imagery.
- Founded in 1932 as the Boston Braves
- Renamed Washington Redskins in 1933
- Faced growing criticism from Native American groups
- Debate intensified in the 2010s and 2020s
“The name Redskins is offensive, hurtful, and does not reflect the values of respect and inclusion that we cherish as a society.” – Statement from Native American advocacy groups
The Catalyst for Change: Social and Political Pressure
By the late 2010s, the pressure on the Washington football franchise to change its name reached a boiling point. Social movements advocating for racial justice and cultural sensitivity amplified calls for the team to reconsider its branding.
Several key factors contributed to this shift. Sponsors began expressing their discomfort, and major corporations threatened to withdraw financial support unless the team addressed the controversy.
Additionally, media outlets and fans increasingly voiced their opinions online and at games.
The political landscape also played a role. Legislators and government officials pressured the franchise, citing the harmful effects of racial slurs in public spaces.
This created an environment where maintaining the status quo was no longer tenable.
- Corporate sponsors demanded change
- Social media campaigns highlighted the issue
- Government officials weighed in on the controversy
- Fans and players expressed diverse opinions
“We are committed to doing what is right for our community and fans. Change is necessary and overdue.” – Washington Football Team spokesperson, July 2020
The Interim Identity: Washington Football Team
In July 2020, the franchise announced it would retire the Redskins name and logo immediately. However, selecting a new permanent name required time to consult stakeholders and conduct thorough research.
As a stopgap measure, the team adopted the temporary name Washington Football Team. This neutral identity allowed the franchise to continue competing without the baggage of the old name while buying time for a comprehensive rebranding process.
The interim name was met with mixed reactions. Some fans appreciated the prompt action, while others felt it was too generic.
Still, it marked an important step toward creating a fresh, inclusive brand.
- Announced in July 2020 after decades of controversy
- Used for the entire 2020 and 2021 NFL seasons
- Served as a placeholder during rebranding efforts
- Allowed focus on community engagement and identity exploration
The Role of the Interim Name in Transition
The Washington Football Team designation helped the franchise maintain operational continuity and fan engagement while distancing itself from the previous name’s negative connotations. It also opened dialogues with Native American groups and fans to ensure the new identity would be respectful and meaningful.
During this period, the team worked closely with marketing experts and cultural consultants. This phase was critical for laying the groundwork for the eventual permanent name change.
The New Name Revealed: Washington Commanders
After extensive research and consultation, the franchise officially unveiled its new name in February 2022: the Washington Commanders. This choice was symbolic, aiming to represent strength, leadership, and unity, while avoiding cultural insensitivity.
The name “Commanders” reflects the military heritage and history of Washington D.C., aligning with the city’s identity as the nation’s capital. The new branding also included a redesigned logo and color scheme that modernize the team’s image.
This change was widely seen as a positive step forward, balancing respect for tradition with a commitment to progress and inclusivity.
- Announced in February 2022
- Inspired by military leadership and authority
- Represents a fresh start for the franchise
- Includes updated logo and color palette
“The Commanders name honors the spirit of leadership and resilience that defines our team and city.” – Team President Jason Wright
Details of the New Branding
The Commanders’ logo features a bold “W” and a star motif that pays homage to the American flag and military insignia. The colors emphasize a rich burgundy and gold, maintaining a connection to the franchise’s past while signaling a new era.
Merchandising and fan gear quickly adapted to the new branding, and the response from the fanbase was largely positive. Many appreciated the thoughtful approach to crafting a name that resonates with the community.
| Previous Name | Interim Name | Current Name |
| Washington Redskins | Washington Football Team | Washington Commanders |
| Controversial Native American imagery | Neutral placeholder | Military-inspired, inclusive |
| Used from 1933 to 2020 | Used 2020-2021 seasons | Adopted in 2022 and ongoing |
Community and Fan Reactions to the Name Change
The transition from Redskins to Commanders sparked varied reactions among fans, community members, and sports commentators. While many celebrated the move toward respect and cultural sensitivity, others expressed nostalgia for the old name.
Some fans were concerned about losing a brand they had supported for decades. However, outreach efforts by the team helped ease the transition by involving fans in the process and highlighting the positive aspects of the new identity.
Native American communities and advocacy groups generally welcomed the change as a long-overdue recognition of past wrongs and a step toward inclusivity.
- Mixed fan reactions: nostalgia vs. progress
- Positive feedback from Native American groups
- Community engagement campaigns by the team
- Merchandise sales helped gauge acceptance
“Changing the name shows a willingness to grow and respect all cultures, something sports should always strive for.” – Sports Analyst, ESPN
The Legal and Financial Implications of the Name Change
Changing the name of a major sports franchise involves significant legal and financial considerations. The Washington team faced challenges in trademarking the new name and protecting it from infringement.
Financially, rebranding meant updating signage, merchandise, digital assets, and marketing materials. While costly, the change was essential to maintain good standing with sponsors and fans.
Moreover, the decision to drop the Redskins name helped the franchise avoid potential lawsuits and further public relations issues related to the previous name’s controversy.
- Trademark registration of “Washington Commanders”
- Costs of rebranding and marketing overhaul
- Maintaining corporate sponsorships post-change
- Minimizing legal risks associated with offensive branding
Financial Impact Overview
| Category | Estimated Cost |
| Logo and branding redesign | $5 million |
| Merchandise production and inventory | $10 million |
| Marketing and advertising campaigns | $7 million |
| Legal and trademark fees | $2 million |
Broader Impact on Sports and Society
The Redskins’ name change is part of a larger shift in sports culture toward greater respect for diversity and inclusion. It has inspired other teams and organizations to reevaluate their own names and mascots that may be offensive or outdated.
This transformation also reflects a societal trend where businesses and public figures are held accountable for the cultural implications of their branding choices. Sports teams serve as high-visibility examples of how change can be implemented thoughtfully and respectfully.
The Washington Commanders’ journey highlights the importance of listening to marginalized voices and adapting to evolving social norms.
- Encouraged other teams to reconsider controversial names
- Raised awareness about Native American representation in sports
- Showcased corporate responsibility in branding decisions
- Demonstrated the power of social movements in shaping change
“The power of sports lies not just in competition, but in its ability to unite and respect all communities.” – Cultural Studies Expert
Looking Ahead: The Future of the Washington Commanders
The Washington Commanders now face the challenge of building a lasting legacy under their new identity. This means continuing to engage with communities, fostering inclusivity, and delivering competitive performances on the field.
The franchise has committed to honoring its past while embracing a future that reflects shared values of respect and progress. This includes supporting Native American causes and promoting diversity within the organization and its fanbase.
As fans adjust to the new name, the Commanders have an opportunity to redefine what it means to be a team that represents the nation’s capital.
- Commitment to community outreach and diversity programs
- Investing in team performance and fan experience
- Building a brand that reflects modern values
- Maintaining strong relationships with sponsors and partners
For those interested in understanding how names shape identity and meaning, exploring What Does the Name Emmanuel Mean in the Bible Explained offers a fascinating perspective on naming significance that parallels cultural identity themes.
Likewise, investigating the history behind other names, such as What Does the Name Malcolm Mean? Origins and Significance, can deepen appreciation for the power of names in shaping personal and collective identity.
Finally, the process of renaming, whether for a sports team or an individual, shares common ground with topics like What Is a Name Change Document and How to Get One, which outlines the legal frameworks behind identity changes.
The Washington Commanders’ story is a testament to how names carry weight beyond mere labels—they embody values, history, and respect. As the team moves forward, it stands as a symbol of transformation and hope for a more inclusive future in sports and society.
