Selling name brand shoes can be a profitable venture if you choose the right platform and approach. Whether you have new or gently used sneakers, designer heels, or limited edition releases, there are many options available to reach potential buyers.
Understanding where and how to sell these shoes is key to maximizing your returns.
In this article, you will find detailed information about the best places to sell name brand shoes, including online marketplaces, consignment stores, and local options. We will also cover tips to prepare your shoes for sale and how to price them effectively.
Why Selling Name Brand Shoes Is Unique
Name brand shoes often carry higher resale value compared to generic footwear. Brands such as Nike, Adidas, Gucci, and Jordan have strong demand due to their design, quality, and cultural significance.
Some limited edition or rare models can fetch hundreds or even thousands of dollars.
However, selling these shoes requires authenticity verification, effective marketing, and choosing the right marketplace to attract sneakerheads and collectors. Selling on platforms that specialize in name brand or designer shoes can enhance buyer confidence and increase your chances of a successful sale.
Popular Online Marketplaces to Sell Name Brand Shoes
Online platforms offer vast audiences and convenient selling processes. Below is a table summarizing some of the most popular sites for selling name brand shoes, along with their key features, fees, and ideal seller types.
| Platform | Best For | Fees | Key Features |
|---|---|---|---|
| eBay | Wide range of brands and conditions | 10-12.35% final value fee | Auction or fixed price, global reach, buyer protection |
| GOAT | Authentic sneakers and rare releases | 9.5-25% commission | Authentication service, sneaker-focused audience |
| StockX | Limited edition and hyped sneakers | 9.5% transaction fee + payment processing | Bid/ask marketplace, real-time market pricing |
| Poshmark | Fashion and name brand shoes | 20% commission over $15 | Social selling features, easy listing on app |
| Facebook Marketplace | Local buyers, no fees | Free | Easy local pickup, no shipping required |
| Grailed | Men’s high-end and streetwear shoes | 6% commission | Curated marketplace, authentic items |
eBay – Reach a Massive Audience
eBay remains one of the largest marketplaces for selling all types of shoes. It supports both auction-style and fixed-price listings, allowing sellers to choose how they want to sell.
The platform offers strong buyer protection, which encourages confidence in purchasing name brand shoes.
Tips for selling on eBay:
- Provide clear, high-quality photos from multiple angles.
- Include detailed descriptions, including condition, size, and authenticity.
- Use keywords like “authentic,” “brand new,” or “limited edition” to improve search visibility.
GOAT – Trusted for Sneaker Authentication
GOAT specializes in sneaker sales and is well known for its authentication process. Sellers ship their shoes to GOAT, where experts verify the item before it is sent to the buyer.
This service helps reduce fraud and increases buyer trust, which can lead to higher prices.
Consider GOAT if you:
- Have rare or collectible sneakers.
- Want to avoid dealing with buyer disputes.
- Prefer a sneaker-specific audience.
StockX – The Stock Market for Sneakers
StockX operates like a stock market for sneakers, where buyers place bids and sellers place asks. When a bid and ask meet, the transaction completes automatically.
This system helps sellers gauge real-time market demand and price their shoes competitively.
Advantages of StockX:
- Transparent pricing data.
- Authentication included.
- Ideal for limited edition and hyped sneakers.
Poshmark – Social Selling for Fashion Shoes
Poshmark blends social media with e-commerce, making it easy to sell name brand shoes alongside clothes and accessories. The platform has a strong fashion-focused community, and users can share listings to boost visibility.
Poshmark sellers benefit from:
- Easy-to-use mobile app.
- Direct interaction with buyers.
- Flat commission fee structure.
Facebook Marketplace – Quick Local Sales
For those who prefer selling locally and avoiding shipping hassles, Facebook Marketplace is an excellent option. It is free to list, and you can negotiate directly with buyers.
This is ideal for sellers who want fast cash or want to avoid fees.
Keep in mind: Always meet buyers in safe, public locations when conducting in-person transactions.
Grailed – For Men’s Designer and Streetwear Shoes
Grailed caters to men’s fashion enthusiasts, including high-end designer shoes and streetwear brands. It emphasizes authenticity and a curated selection, attracting serious buyers looking for quality name brand items.
Why choose Grailed?
- Lower commission than many competitors.
- Community of fashion-savvy buyers.
- Focus on premium and rare items.
Consignment Stores and Physical Retail Options
Besides online platforms, consignment stores offer a brick-and-mortar option for selling name brand shoes. These stores sell your shoes on your behalf and take a percentage of the final sale price.
This can be a great option for those who prefer not to handle shipping or negotiations directly.
Benefits of consignment stores:
- Professional presentation of your shoes.
- Access to local buyers interested in premium brands.
- Authentication and appraisal services included.
Popular consignment chains include Round Two, Flight Club, and various local boutiques specializing in sneakers or designer footwear.
Preparing Your Name Brand Shoes for Sale
Presentation is everything when selling name brand shoes. Clean, well-maintained shoes will attract more buyers and command higher prices.
Here are some key preparation steps:
- Clean your shoes thoroughly using appropriate products for the material.
- Take high-quality photos in natural light, showing all angles, tags, soles, and any flaws.
- Include original packaging like boxes, receipts, and extra laces if possible.
- Verify authenticity and provide proof if available to build buyer trust.
Pricing Strategies for Selling Name Brand Shoes
Pricing your shoes correctly balances attracting buyers and maximizing profit. Research similar listings on your chosen platform to understand current market trends and pricing.
Important pricing tips:
- Check completed sales to see what buyers actually paid, not just asking prices.
- Consider condition, rarity, and demand when setting your price.
- Be prepared to negotiate or accept offers, especially if you want a quick sale.
- Factor in platform fees and shipping costs to ensure profitability.
“Pricing is both an art and a science — understanding your shoe’s value and the market demand is key to a successful sale.” – Sneaker Resale Expert
Shipping and Handling Tips
Once your shoes sell, proper shipping is crucial to maintaining buyer satisfaction and avoiding disputes. Use sturdy boxes and protective materials to prevent damage during transit.
Major marketplaces often provide discounted shipping labels and tracking options. Always communicate clearly with the buyer about shipping timelines and provide tracking information promptly.
Summary: Choosing the Best Option to Sell Your Name Brand Shoes
There is no one-size-fits-all answer to where you should sell your name brand shoes. The best choice depends on your shoe type, condition, desired speed of sale, and your comfort with shipping and fees.
| Seller Goal | Recommended Platform or Method |
|---|---|
| Quick local sale with no fees | Facebook Marketplace |
| Maximum reach and flexible pricing | eBay |
| Guaranteed authenticity and sneaker collectors | GOAT or StockX |
| Fashion-focused community and social selling | Poshmark |
| Men’s designer and streetwear shoes | Grailed |
| Hands-off selling with professional consignment | Consignment Stores |
By carefully selecting the right platform and preparing your shoes properly, you can maximize your profits and enjoy a smooth selling experience. Whether you are a casual seller or an avid sneaker reseller, the market for name brand shoes continues to grow, offering many exciting opportunities.
